Cariuma, a sustainable shoe brand, today unveiled the IBI Slip-on, which it claims has the world’s lowest carbon footprint. The announcement comes at a time when sustainability is increasingly on the minds of consumers when it comes to fashion choices, with many firms opting for vegan and sustainable alternatives.
The IBI Slip-on from Brazilian firm Cariuma promises to have the lowest carbon footprint of any shoe on the market to date, and has the tests to back it up. It is apparently the most carbon emission-friendly sneaker on the market, with a carbon footprint of 5.48kg CO2e (ISO 14067 Certified), emitting three times less than the usual pair at about 14kg CO2e. Its team assessed industry practices as well as its own, collaborating with its ethical factory and third-party partners to remove every potential waste in order to make eco-friendly shoes.
Cariuma was founded as an antidote to the wasteful methods inherent in rapid fashion. The company only works with ethical producers and uses natural and recycled quality materials. All shipping impacts are compensated to achieve carbon neutrality, including an Amazon replanting effort.
Sustainability is the watchword of the day for a growing number of fashion firms, with designer Stella McCartney creating clothing from mushroom-based vegan leather and lifestyle brand Lug debuting its first-ever vegan leather line. DESSERTO®, a Mexican cactus-based leather company, has announced a distribution agreement with global fashion brand H&M, and Vegan Fashion Week, the world’s leading ethical fashion movement, has announced a collaboration with Japanese fashion brand Kapok Knot for its Vegan Haori Jacket, which is made sustainably from kapok trees and recycled polyester.
“This launch is more than just a label on one pair of shoes for the Cariuma team; it is a real statement to the industry at large – that we will continue to devote ourselves to breaking boundaries and inventing towards a better world,” the company said in a news release.
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