Connecterra, a Dutch business that uses artificial intelligence to provide insights to dairy farmers, has declared its intention to expand in New Zealand. Fonterra Co-Operative Group Limited has struck a deal with the firm, and it will be marketed through its retail branch, Farm Source. Fonterra, the world’s largest dairy exporter, is a prominent international dairy corporation owned by 8.800 New Zealand dairy farmers.
Connecterra’s Ida (Intelligent Dairy Assistant) technology integrates proprietary collar-mounted sensor data with data from internet-connected farm systems, farm equipment, and third-party sources. Ida then uses artificial intelligence to transform the data into real-time, simple insights on the app. With only a few touches, users may reply to insights. Machine learning is used to process this feedback, allowing Ida to grow smarter and more tailored for each farm over time.
Today’s announcement follows the August completion of a successful two-year trial at Cloverlea Farm, a split calving farm in South Waikato. Owner Chris Poole sees a clear difference in Ida and believes the technology can be a game-changer for Kiwi farmers.
“Ida’s technology is unique. She gets to know you and your property. The difference in our in-calf rates and animal health is clear. Poole stated, “There is so much opportunity for other farms throughout New Zealand.”
The South Waikato region was the first to benefit from the statewide rollout, which began in August. With the mating season for New Zealand dairy cows generally occurring in October, these early adopters are already using Ida to assist with duties such as heat detection and drafting for insemination.
“Our mission is to enable farmers throughout the world to boost output while decreasing the environmental effect of farming.” We’re excited to see Ida technology grow across New Zealand after witnessing significant, positive outcomes during the test,” said Yasir Khokhar, CEO of Connecterra.
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