Considering climate change is one of society’s biggest pressing issues, BASF had formed a collaboration between JA Worldwide and eight JA member countries to inspire younger generation to contribute to a reasonable transition and a sustainable future. Young individuals now account for more than 40% of the global population. We are compelled to actively involve the younger generation in this dynamic development since there is a significant shift toward a stronger emphasis on creating sustainability in all aspects of life: the economy, the environment, and society.
BASF joins JA in its unwavering belief that youth must play a crucial role now in constructing an equitable sustainable future.
Besides the new worldwide alliance, JA Worldwide and BASF hope to promote awareness among young people about the impacts of climate change on their communities, as well as the importance of climate adaptation and a just transition. 800 students from Brazil, Greece, Hungary, Indonesia, Mexico, Nigeria, Uganda, and Vietnam will ideate and innovate creative solutions to ensure a more just and sustainable future for the planet as part of Young Voices for a Sustainable Future, thanks to the support of more than 40 BASF volunteers from across the world.
Dr. Christoph Jaekel, BASF’s Vice President Corporate Sustainability, remarked, “It is a wonderful honour to collaborate with a Nobel Peace Prize contender to help highlight the voice and power of youth and the role they play in sustainable development. We are certain that by providing such possibilities to young people, we will contribute to the development of better communities across the world.”
“Young people are part of tomorrow’s solutions, especially when it comes to global concerns like environmental conservation,” stated Asheesh Advani, CEO of JA Worldwide. We are thrilled that BASF wants to hear their voices, involve them in finding answers to common problems, and provide them with an opportunity to contribute to sustainable development.”
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