Metsä Group has become a member of the Ellen MacArthur Foundation, the world’s foremost circular economy network. To establish and scale a circular economy, the network brings together businesses, innovators, institutions, and thought leaders.
‘Partnership is essential in creating a more circular civilisation. By joining the network, we may benefit from others’ perspectives and best practices while also sharing our own experience with wood-based circularity. ‘We are looking forward to active cross-sectoral contact,’ says Maija Pohjakallio, Metsä Group’s VP for Climate and Circular Economy.
This new relationship aligns with Metsä’s strategic aim of creating a fossil-free circular economy. Metsä’s targeted 2030 sustainability aims include complete use of production side streams, fossil-free mills, and a 25% improvement in process water efficiency. Nature is valued as the cornerstone of all Metsä operations: the raw wood material comes from sustainably maintained northern forests and is handled wisely. Industrial synergies are developed both inside the Group and in collaboration with partners. Metsä, for example, maintains a bioproduct mill based on an ecosystem idea and has participated in joint projects, including using timber Kerto® LVL pieces to construct demountable dwellings.
The Ellen MacArthur Foundation, located in the United Kingdom, was founded in 2010 to expedite the transition to a circular economy. Since its inception, the charity has established itself as a worldwide thought leader, putting the circular economy on the agendas of decision-makers in industry, government, and academia throughout the world. A circular economy addresses some of the world’s most pressing issues, such as climate change and biodiversity loss, by reducing waste and pollution, cycling goods and materials (at their maximum value), and restoring natural systems.
‘The circular economy is about more than simply recycling and efficient waste management; it is about optimising material, energy, and data movements, as well as value generation across the whole system.’ To achieve system-level change, it is critical to strengthen collaboration and conversation across all stakeholder groups,’ Pohjakallio says.
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