P&G has announced additional water targets that will contribute to the company’s overall 2030 environmental goals. The firm is actively developing its approach to water stewardship in the regions where it works, having increased water efficiency by 25% compared to a 2010 baseline and recycling and reusing 3.1 billion litres of water last year.
The comprehensive water strategy includes goals to recover more water than is lost from P&G industrial locations worldwide in 18 water-stressed areas. P&G announced today, 9th June intentions to expand long-term programmes in California and Arizona, as well as new water projects in Utah and Idaho.
P&G has stated that six new projects would be launched in the Bear River basin in Utah and Idaho. These include initiatives to restore natural ecosystems, improve water quality, conserve cultural history, and increase irrigation efficiency in local communities.
“Water is one of the world’s most important natural resources, yet it is something that far too many people take for granted. We have spent years focusing on reducing water consumption in our businesses and innovating to help people use less water at home, but there is much more we can all do,” said P&G CEO Jon Moeller.
“We are extending our initiatives with our partners to enhance, manage, and safeguard water resources in challenging places, which will help sustain people and wildlife for future generations.”
To achieve these goals, P&G has announced additional commitments to restore more water than is consumed at production facilities in 18 water-stressed locations across the world, as well as to restore more water than is consumed when P&G products are used in Los Angeles and Mexico City. These two locations utilise more than half of the total water consumed by P&G products in 18 priority water-stressed areas.
With over one-third of the world’s population already living in water-stressed areas and two-thirds expected to by 2025, P&G will collaborate with the World Resources Institute (WRI) Water Program to guarantee the new water objectives are science-based.
P&G will also collaborate with partners on the ground to implement solutions such as managing wetlands, reforesting land, enhancing irrigation systems, utilising sensors to detect and halt leaks, and supporting transformative conservation programmes.
Working with the Bonneville Environmental Foundation’s (BEF) Business for Water Stewardship to support projects in California’s Sacramento River watershed is one of the existing collaborations. By 2030, these eight initiatives will return roughly three billion litres of water to people and wildlife.
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