Pots & Co, a handmade dessert manufacturer, has revealed intentions to transition its complete ceramic collection into glass pots.
As part of the brand’s dedication to sustainability, the glass pots will be 100% recyclable and 100% reusable.
To decrease waste in landfill, the pots, which are imprinted with the brand’s branding, may be recycled kerbside or repurposed at home.
In response to consumer requests for more recyclable packaging, the new containers substitute the brand’s colourful ceramic pots.
The transition, in addition to being more ecologically friendly, has helped to cut production costs, allowing the firm to lower the price of individual pots.
The RSP for the Lemon & Lime and Salted Caramel & Chocolate Ganache has been cut to £1.99 formerly £2.20, while the RSP for the Limited-Edition Summer Berries and Mascarpone has been decreased to £2.15 originally £2.30.
“This shift to a more environmentally friendly method of storing our desserts is the aspect of our lifetime engagement to packaging advancement that encourages biodegradability among our consumers, without compromising the delivery of the intense flavours and high-quality ingredients Pots & Co is known for. This is the first of many initiatives that we intend to do,” said Fraser Thomson, co-CEO.
“Our ceramic pots will always have a foothold in our brand’s history,” he says, “but now is the ideal moment to create our wonderful pots in glass – 100% recyclable, 100% reusable, and yet 100% divine.”
The redesigned pots will be complemented by a new sleeve design that will highlight how the puddings were produced by cooks in Pots and Co’s London kitchen using no artificial ingredients or preservatives.
“Consumer research tells us that, more than ever, shoppers and retailers want to see brands shift toward more sustainable manufacturing,” said Alexandros Theocharides, joint-CEO.
“At the same time, we are experiencing record increases in living expenses,” Theocharides remarked.
“That’s what this glass transition is all about. We’re preserving our premium ingredient and dessert quality while also increasing our on-pack communication to make people aware of the great high-quality items they’re consuming, and we’re doing all of this while keeping our costs low for our customers.”
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