Following the acquisition of Twitter, which recently joined the likes of Channel 4, Westfield London, and CNN International, event sustainability body Isla has expanded to over 100 members.
Isla, which began with 12 founding agencies and supplier partners over a year ago, has expanded to help venues, brands, and show organisers with their sustainability initiatives.
Over 600 event professionals have completed training courses, and others throughout the industry are putting Proseed, Isla’s free global event sustainability framework, into action.
Trace, Isla’s carbon measuring program, will be launched this year, capturing emission and waste data from live, hybrid, and digital events.
The organisation, which has expanded to a team of eight, stated that it would continue to improve its education program to assist event firms in upskilling.
“Having access to [Isla’s] training, advice, and resources will enhance our teams’ confidence and understanding to deliver our event programs sustainably,” said Kat Bednarczyk, senior business marketing manager at Twitter.
“2021 was a momentous year for climate change, and with the return of live events, there’s been a significant movement towards sustainability for event businesses throughout the industry,” said Isla co-founder Anna Abdelnoor.
“Our members are actively pushing successful improvements in their operations and events, demonstrating the industry’s commitment to a better, more resilient future for events.”
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