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Home CEOforLIFE AWARDS GLOBAL

Top marks for PUMA’s sustainability efforts 

According to a report by Business of Fashion, PUMA is now the most sustainable brand in the business, ranking among the 30 top listed companies in the fashion industry based on their efforts in categories such as emissions, transparency, water&chemicals, materials, worker's rights, and waste.

1 June 2022
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Top marks for PUMA’s sustainability efforts 
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According to Business of Fashion, PUMA occupied the top rank in 2022, proving that while the firm had leading ratings for worker’s rights, water&chemicals, and transparency, the biggest increase was made in emissions. PUMA received 49 marks out of a possible 100, followed by Kering with 47 and Levi Strauss with 44.

Remarkably, the survey stated that fashion brand performance needs to be significantly improved since the industry’s average score was just 28 out of 100. Companies must step up their game in order to meet important sustainability targets by 2030, according to Business of Fashion.

We appreciate being recognised in the Business of Fashion Sustainability Index and will use our position as a leader as motivation to move to the next level in our sustainability journey. We agree with the results that considerable work is required to bring our industry into compliance with the Paris Agreement on Climate Change and the United Nations Sustainable Development Goals.

PUMA CEO BJØRN GULDEN

They disclosed last month that they were able to reduce their own carbon emissions as well as those from their supplier chain between 2017 and 2021. When compared to the company’s 2017 base year, their own carbon emissions and those from bought energy fell by 88 per cent in 2021, while emissions in their supplier chain fell by 12 per cent.

They accomplished this by acquiring 100 per cent renewable electricity using renewable electricity tariffs and renewable energy attribute certificates, transitioning their company’s automobile fleet to electric motors, utilising more sustainable materials, and making factory-level productivity improvements.

They operate long-standing initiatives with major main suppliers to make their factories more energy-efficient, and they are assisting their manufacturing partners in transitioning away from coal and toward renewable energy sources such as solar power.

To be upfront regarding the supply chain, they disclosed their complete list of Tier 1 suppliers (the factories that manufacture their completed products), as well as their most significant Tier 2 and Tier 3 suppliers.

In water&chemicals, they released wastewater tests for their wet processing providers, demonstrating increased compliance with wastewater industry standards such as the ZDHC Wastewater Quality Guideline.

Employees’ rights remain a significant concern for PUMA, a commitment they made in our Code of Conduct in 1993. They also collaborate with the Fair Labor Association and the ILO Better Work Program to enhance workplace conditions, and in the annual report, they gather and publish salary statistics and other social performance indicators.

All of these initiatives are part of their Forever Better long-term sustainability plan.

They are pleased that their efforts in sustainability have been recognised, but they will not rest until they have made significant progress. That is what it means to be Forever Better.

 

CEOforLIFE – We promote life. We support the SDGs
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