{"id":4024,"date":"2021-11-05T13:52:44","date_gmt":"2021-11-05T12:52:44","guid":{"rendered":"https:\/\/www.ceoforlifeawards.com\/it\/?p=4024"},"modified":"2022-02-09T10:55:07","modified_gmt":"2022-02-09T09:55:07","slug":"linvestimento-di-serapian-sul-digital","status":"publish","type":"post","link":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/","title":{"rendered":"L\u2019investimento di Serapian sul Digital"},"content":{"rendered":"<h3 style=\"text-align: center\">Un focus importante nella strategia di Serapian diventa l\u2019investimento sul digitale, tale scelta \u00e8 volta da un lato al consolidamento della brand awareness e dall\u2019altro al rafforzamento dello sviluppo commerciale.<\/h3>\n<p>Uno degli esempi a sostegno di questa nuova impronta aziendale \u00e8 rappresentato dall\u2019apertura di una nuova Boutique Serapian in Giappone, all\u2019interno della quale a tutti i clienti viene data la possibilit\u00e0 di vivere da remoto l\u2019esperienza Full Bespoke (il su misura), che fino ad allora era un\u2019esperienza esclusiva della sede di Villa Mozart a Milano.<\/p>\n<p><img fetchpriority=\"high\" class=\"size-medium wp-image-4025 alignleft\" src=\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-300x244.jpg\" alt=\"\" width=\"300\" height=\"244\" srcset=\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-300x244.jpg 300w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-1024x832.jpg 1024w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-768x624.jpg 768w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-1536x1249.jpg 1536w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-2048x1665.jpg 2048w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-750x610.jpg 750w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Mosaico-Craft-Atelier_Villa-Mozart-1140x927.jpg 1140w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Attraverso delle raffinate tecnologie, infatti, il cliente entra in contatto, da ogni parte del mondo, con l\u2019atelier di Milano e direttamente con gli artigiani Serapian ed il Bespoke Manager. Dichiara <strong>Giacomo Cortesi, CEO Serapian, Managing Director, Pelletteria Richemont Firenze<\/strong>: \u201cIl progetto \u00e8 partito dal nostro store di Ginza, a Tokyo, e a breve arriver\u00e0 in Medio Oriente, per poi proseguire in tutta Europa.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"size-medium wp-image-4026 alignleft\" src=\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-300x173.jpg\" alt=\"\" width=\"300\" height=\"173\" srcset=\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-300x173.jpg 300w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-1024x592.jpg 1024w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-768x444.jpg 768w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-1536x888.jpg 1536w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-2048x1184.jpg 2048w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-750x433.jpg 750w, https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Serapian_Ginza-Six-Tokyo-1140x659.jpg 1140w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>L\u2019obiettivo \u00e8 di creare in ogni nostro negozio, ma anche presso alcuni dei nostri principali partner wholesale, una sorta di Salottino Bespoke \u2018virtuale\u2019. Le boutique saranno ovviamente dotate di campioni di nappe e pellami, nei vari colori, in modo che il cliente possa toccare e \u2018sentire\u2019 il materiale: vogliamo infatti che tutti e cinque i sensi siano coinvolti nella scelta del prodotto\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un focus importante nella strategia di Serapian diventa l\u2019investimento sul digitale, tale scelta \u00e8 volta da un lato al consolidamento della brand awareness e dall\u2019altro al rafforzamento dello sviluppo commerciale. Uno degli esempi a sostegno di questa nuova impronta aziendale \u00e8 rappresentato dall\u2019apertura di una nuova Boutique Serapian in Giappone, all\u2019interno della quale a tutti [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93,154,99,96,95],"tags":[74],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019investimento di Serapian sul Digital - CEOforLIFE - IT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019investimento di Serapian sul Digital - CEOforLIFE - IT\" \/>\n<meta property=\"og:description\" content=\"Un focus importante nella strategia di Serapian diventa l\u2019investimento sul digitale, tale scelta \u00e8 volta da un lato al consolidamento della brand awareness e dall\u2019altro al rafforzamento dello sviluppo commerciale. Uno degli esempi a sostegno di questa nuova impronta aziendale \u00e8 rappresentato dall\u2019apertura di una nuova Boutique Serapian in Giappone, all\u2019interno della quale a tutti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"CEOforLIFE - IT\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-05T12:52:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-09T09:55:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Giacomo-Cortesi-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"d.digiuseppe@hrcigroup.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/#website\",\"url\":\"https:\/\/www.ceoforlifeawards.com\/it\/\",\"name\":\"CEOforLIFE - IT\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ceoforlifeawards.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#primaryimage\",\"url\":\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Giacomo-Cortesi-1.jpg\",\"contentUrl\":\"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Giacomo-Cortesi-1.jpg\",\"width\":765,\"height\":535},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#webpage\",\"url\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/\",\"name\":\"L\u2019investimento di Serapian sul Digital - CEOforLIFE - IT\",\"isPartOf\":{\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#primaryimage\"},\"datePublished\":\"2021-11-05T12:52:44+00:00\",\"dateModified\":\"2022-02-09T09:55:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/#\/schema\/person\/9c2802d81c81cfba5c28677408d38d09\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ceoforlifeawards.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019investimento di Serapian sul Digital\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/#\/schema\/person\/9c2802d81c81cfba5c28677408d38d09\",\"name\":\"d.digiuseppe@hrcigroup.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.ceoforlifeawards.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b464a83ee224f75bb37df0992d8d2b48?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b464a83ee224f75bb37df0992d8d2b48?s=96&d=mm&r=g\",\"caption\":\"d.digiuseppe@hrcigroup.com\"},\"url\":\"https:\/\/www.ceoforlifeawards.com\/it\/blog\/author\/d-digiuseppehrcigroup-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019investimento di Serapian sul Digital - CEOforLIFE - IT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/","og_locale":"it_IT","og_type":"article","og_title":"L\u2019investimento di Serapian sul Digital - CEOforLIFE - IT","og_description":"Un focus importante nella strategia di Serapian diventa l\u2019investimento sul digitale, tale scelta \u00e8 volta da un lato al consolidamento della brand awareness e dall\u2019altro al rafforzamento dello sviluppo commerciale. Uno degli esempi a sostegno di questa nuova impronta aziendale \u00e8 rappresentato dall\u2019apertura di una nuova Boutique Serapian in Giappone, all\u2019interno della quale a tutti [&hellip;]","og_url":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/","og_site_name":"CEOforLIFE - IT","article_published_time":"2021-11-05T12:52:44+00:00","article_modified_time":"2022-02-09T09:55:07+00:00","og_image":[{"width":765,"height":535,"url":"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Giacomo-Cortesi-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"d.digiuseppe@hrcigroup.com","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.ceoforlifeawards.com\/it\/#website","url":"https:\/\/www.ceoforlifeawards.com\/it\/","name":"CEOforLIFE - IT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ceoforlifeawards.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#primaryimage","url":"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Giacomo-Cortesi-1.jpg","contentUrl":"https:\/\/www.ceoforlifeawards.com\/it\/wp-content\/uploads\/sites\/3\/2021\/11\/Giacomo-Cortesi-1.jpg","width":765,"height":535},{"@type":"WebPage","@id":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#webpage","url":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/","name":"L\u2019investimento di Serapian sul Digital - CEOforLIFE - IT","isPartOf":{"@id":"https:\/\/www.ceoforlifeawards.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#primaryimage"},"datePublished":"2021-11-05T12:52:44+00:00","dateModified":"2022-02-09T09:55:07+00:00","author":{"@id":"https:\/\/www.ceoforlifeawards.com\/it\/#\/schema\/person\/9c2802d81c81cfba5c28677408d38d09"},"breadcrumb":{"@id":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/linvestimento-di-serapian-sul-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ceoforlifeawards.com\/it\/"},{"@type":"ListItem","position":2,"name":"L\u2019investimento di Serapian sul Digital"}]},{"@type":"Person","@id":"https:\/\/www.ceoforlifeawards.com\/it\/#\/schema\/person\/9c2802d81c81cfba5c28677408d38d09","name":"d.digiuseppe@hrcigroup.com","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.ceoforlifeawards.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b464a83ee224f75bb37df0992d8d2b48?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b464a83ee224f75bb37df0992d8d2b48?s=96&d=mm&r=g","caption":"d.digiuseppe@hrcigroup.com"},"url":"https:\/\/www.ceoforlifeawards.com\/it\/blog\/author\/d-digiuseppehrcigroup-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/posts\/4024"}],"collection":[{"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/comments?post=4024"}],"version-history":[{"count":0,"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/posts\/4024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/media\/4029"}],"wp:attachment":[{"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/media?parent=4024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/categories?post=4024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceoforlifeawards.com\/it\/wp-json\/wp\/v2\/tags?post=4024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}